Digital Roundtable discussion with fellow Catholic media pros, led by Allen Kinzly and Chaz Muth.

Podcasting: How to juggle producing a podcast and getting other digital media accomplished to provide a fully multimedia experience. Led by Chaz Muth and Carol Zimmermann.

Designing websites that optimize multimedia digital content and engage audiences. Led by Jesuit Father Sam Sawyer.

Developing a Sustainable, Effective Social Media Content Strategy, led by Mary Kate Polanin, Digital Content Editor at Busted Halo.

About half of Americans report they get their news from their social media feeds. In this session, we’ll go over best practices for how to set your stories up for success on social networking platforms. We’ll also go over tips for crafting a sustainable, effective social media content strategy and how to engage with your readers online.

The need for change is a constant in today’s publishing environment. Print leads to a permanent product that cannot be changed; digital requires adaptability and a willingness to keep pace with technology. They may seem incompatible, but one can support the other. We will look at successes and failures from across the publishing industry and see what we can learn about how to move forward. Hint: it’s all about workflow.

In the second session of this Master Camp, you’ll learn how to use Facebook and Instagram Ads in order to drive traffic to your website, increase sign-ups for events, promote your video content and more.

Led by Chris Baker.

In the first session of this Master Camp, you’ll learn best practices and tools needed in order to drive traffic and build growth online.

Led by Chris Baker.