Words can sooth, calm, explain, add insight and create a belief that you are in control of a crisis.

Words can also inflame, cause stress, create confusion, diffuse attention and add to a feeling of anger and frustration.

As a skilled communicator, you must be able to use words like weapons. They must communicate the relevant information to the target audience. This workshop will give you plenty of take-aways and sharpen your skills for all media platforms.

Ellen Gunning from the PR Training Academy in Ireland has 30+years’ experience of training spokespersons and handling crisis. An engaging speaker, her workshop draws on personal experience and real-life examples.