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OBJECTIONS and CHALLENGES: You need more than email to earn ad dollars

  • Galleria S 921 SW Sixth Avenue Portland, Oregon, 97204 USA (map)

In this session, participants will learn to overcome objections to ad sales in Catholic publications and how to present promotional information persuasively. You also will learn how to develop a plan to increase ad revenue by at least $100,000 in the year ahead … guaranteed!!!

Led by Daniel Medinger. With a master’s degree from Marquette University, Dan has served in media since 1975 including stints as a reporter, editor, circulation manager, ad director and publisher. Many of those years were in the Catholic press.

He has served as a consultant to newspapers and magazines in the United States and Europe, including 30 U.S. dioceses.

In 2001, Dan purchased an ad placement service and reorganized it into Advertising Media Plus (AMPs).

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July 6

Keynote Speaker | Timothy O'Malley

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Designing websites that optimize multimedia digital content and engage audiences